Geography

To Work at McDonald’s, Ask Alexa

The fast-food chain teams up with the voice assistant to connect workers with jobs.

Sep 27, 2019

CHICAGO—Apps are so last century. To find a job at any McDonald’s across the globe, simply ask Alexa. The fast-food company has partnered with the voice assistant in the first step of a new McDonald’s restaurant job application, helping drive talent attraction worldwide through the McDonald’s Apply Thru skill.

The world’s first voice-initiated application process, the McDonald’s Apply Thru is part of the recently launched Made at McDonald’s global hiring campaign that seeks to drive applications around the world. “We must continue to innovate and think of creative, and in this case, groundbreaking ways to meet potential job seekers on devices they are already using, like Alexa,” said McDonald’s Executive Vice President and Chief People Officer David Fairhurst in a press release. “Alexa has many of the qualities we look for on our teams—friendly, responsive and fun. I am looking forward to having our application process simplified with Alexa.”

Potential employees can simply say to Alexa, “Alexa, help me get a job at McDonald’s,” to start the process. Google Assistant also allows for the same functionality: “Okay Google, talk to McDonald’s Apply Thru.” The voice experience is available on Alexa and Google Assistant devices in the United States, Australia, Canada, France, Germany, Ireland, Italy, Spain and the United Kingdom, and in other countries coming months.

“Alexa makes life easier, and we’re thrilled to see McDonald’s utilize voice to create a simpler, more convenient job application process for customers,” said Steve Rabuchin, vice president of Alexa. “With Apply Thru, customers can start the process for a job at their nearest McDonald’s restaurant—all they need to do is ask.”

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