7-Eleven Franchisees to Use Microsoft Technology

The Microsoft Surface devices come with software designed to help retailers assess their stores.

September 11, 2019

IRVING, Texas—7-Eleven is using modern workplace solutions, data services and devices from Microsoft to empower field employees and provide better business insight to its franchisees, reports Retail Dive. As it continues to invest in technology to fuel business growth and innovation, 7-Eleven relies on its field employees to serve as the connection between headquarters and its franchisees.

Recently, the company armed its franchise groups with Microsoft Surface devices equipped with Microsoft 365 and Power BI to provide franchisees with better insight from corporate into their store’s performance, purchase trends and other data to help them grow their business.

“Franchisees have a significant role to play in our transformation, and empowering them with the right information is critical. Our collaboration with Microsoft enables us to get data out to franchisees through our field employees that they can use to make better business decisions,” said Gurmeet Singh, 7-Eleven executive vice president and chief digital, chief information and chief marketing officer, in a press release.

Power BI dashboards help field employees to spot trends and visualize insights from point-of-sale data stored and analyzed by Azure Data Lake and Azure SQL Data Warehouse. This enables them to recommend actions to franchisees, boosting sales and ensuring the right products are stocked to meet customer demand. Employees can also use the Surface camera to take a picture of the schematics of the store and quickly and easily identify differences from the planogram that franchisees can use to analyze and identify sales opportunities.

“Unlocking the power of data is the key to reinventing the future and delivering amazing customer experiences in the retail industry,” said Shelley Bransten, corporate vice president of worldwide retail and consumer goods industries at Microsoft Corp. “We're thrilled to empower 7-Eleven's field and Franchisees with the services, knowledge and devices to innovate on behalf of their customers wherever they are in their shopper journey.”