Tesco to Launch Subscription Service
The service will be tied to the grocery chain’s Clubcard loyalty program.
Oct 04, 2019
LONDON—In the U.K., Tesco will debut a customer subscription service tied to its Clubcard loyalty program, Yahoo! Finance reports. Current and new Clubcard customers can sign up for Clubcard Plus for a monthly £7.99 fee.
The Clubcard Plus subscription offers users 10% off two, in-store “big shops” per month, as well as two additional perks, such as 10% off selected Tesco store brands, a Tesco Bank credit card sans foreign exchange fees abroad, and double data from Tesco Mobile.
The new subscription service will be available in all Tesco stores in the United Kingdom later this year. “New Clubcard Plus is a breakthrough innovation giving customers even more ways to get the best value while shopping at Tesco, for their everyday essentials, weekly shops, mobile and banking,” said Alessandra Bellini, Tesco’s chief customer officer.
“This first iteration of Clubcard Plus appears to be aimed solely at rewarding in-store shoppers, which seems quite disjointed in today’s digital era. Fulfillment has become a key battleground, and therefore an opportunity to be built into a retailer’s loyalty scheme,” wrote Natalie Berg in Forbes.
Tesco’s Clubcard debuted in 1995, with a re-launch last year that included more rewards, contactless cards and a better app.
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