DES MOINES, Iowa—Yesway, with more than 150 locations in Iowa, Kansas, Missouri, Nebraska, New Mexico, Oklahoma, South Dakota, Texas and Wyoming, has partnered with MTI Digital to create a custom in-store music and messaging program for its outlets, according to Benzinga.com.
Now, Yesway customers and associates will hear a unique mix of contemporary, classic rock and country music when at a store.
"We are very excited to bring music and messaging to our stores and at our pumps," said Alan Adato, manager of merchandising and procurement, Yesway. "The MTI music program was designed specifically for Yesway, and the feedback from our customers and our associates has been overwhelmingly enthusiastic."
"Yesway's commitment to quality, innovation and customer service aligns with our goals at MTI, and we are looking forward to being part of Yesway's continued growth and success," said Bradley Golden, president of MTI.
Yesway has announced plans to acquire, improve and rebrand 500 convenience stores in select regions of the United States over the next several years.