New Beverages to Sip and Souvenirs to Collect
Red Bull, Petal and Coke generate offerings to attract consumers.
May 21, 2019
ALEXANDRIA, Va.—New beverages are appearing in time for summer trips to the beach, to camp or a lawn chair in the backyard.
The new Red Bull Summer Edition Beach Breeze flavor was announced last week and will be available nationwide through Labor Day, Sept. 2. Available in 8.4-or 12-ounce cans, the Beach Breeze flavor combines the flavors of fruit and pineapple in a bright turquoise can that is reminiscent of a tropical ocean horizon, reports Elitedaily.com.
Petal Sparkling Botanical Blends is a new, bubbly beverage that combines agave and floral flavors in a can. The three original flavors include Rose, Mint Rose and Lychee Rose, and the three newest flavors are Elderberry White Tea Flower, Lemongrass Dandelion and Peach Marigold, according to Elitedaily.com. The new flavors are currently available at all Jewel locations, as well as Gelson’s stores in Chicago. Then they will be available at retailers throughout California, New York and Texas.
In Brazil, Coca-Cola is tempting thirsty consumers with a tie-in to the popular movie, “Avengers: Endgame” by converting the tabs on Coke cans into collectible pins featuring the heads of 12 Avengers heroes, said Adage.com. The pins were created separately by special machines out of zamak steel in order to withstand moisture and low temperatures. They were then attached to regular tabs on special edition Avengers cans via a proprietary tool. Six-thousand pin cans were distributed to “Endgame” viewers at Brazil’s largest theater chain and to influencers. They also were sold on the brand’s e-commerce site.
