Hershey’s to Launch Chocolate Bar with Emojis
The brand is changing its iconic design for the first time in this limited-edition milk chocolate bar.
May 15, 2019
HERSHEY, Pa.–The Hershey’s brand came up with a new way to satisfy America’s love for emojis. For the first time in The Hershey Company’s 125-year history, the iconic Hershey’s brand is changing the look of its original milk chocolate bar and transforming each piece to include an emoji.
The new Hershey’s Milk Chocolate Emoji Bars will feature 25 of the most popular emojis across six different emoji packaging designs–all designed to collect, share and eat. The new bars are set to launch nationally this summer for a limited-time only in both standard-size and snack-size bars.
“Our classic Hershey’s bars were made to be shared with others,” said Kriston Ohm, senior manager for Hershey’s brand, in a press release. “By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.”
For those wondering how the emojis were chosen, each one was selected by parents and kids to feature meanings that would help to spark a conversation. The new Hershey’s Milk Chocolate Emoji Bar has an emoji for every emotion. It offers a fun way for kids to connect with others, whether on the first day of school or if they just moved to a new neighborhood.
