Mountain Dew Rolls Out New Flavor and High-Tech Cup

Watch for the Voltage Smart Cup and summer’s Liberty Brew.

June 03, 2019

ALEXANDRIA, Va.—For a limited time, Mountain Dew and Circle K stores are offering customers the new MTN DEW Voltage Smart Cup, a fountain cup with Bluetooth technology that lights up any time the cup’s owner is near a Circle K. The cup-induced uproar reminds the owner to pull over and fill up with MTN DEW Voltage, a new fountain offering combining the taste of DEW with ginseng and a raspberry citrus flavor.

Mountain Dew fans can get the cup in several ways, while supplies last. They may purchase MTN DEW Voltage in a Polar Pop cup and a 20-ounce MTN DEW, and scan the Circle K mobile app at the register. Potential prize winners/recipients will be notified via the Circle K App and at the entrant’s email address or phone number provided at the time of entry.

Or they can enter for a chance to win a cup during June by taking a selfie with a Polar Pop cup filled with MTN DEW Voltage, and upload it with the hashtag #sweepstakesentry on the “Sweepstakes Post” found on their local Circle K Facebook page.  

To enter by mail, fans must hand print their first and last names, complete mailing address, ZIP code, phone number, and email address on a 3” x 5” card and mail it in a stamped envelope to: CIRCLE K VOLTAGE SMART CUP FACEBOOK PHOTO SWEEPSTAKES at 1001 E Columbus Dr., Tampa, FL 33605. Mail-in entries must be postmarked by June 30 and received by July 6, 2019. The promotion runs through July 15.

In addition, Mountain Dew is celebrating the summer with a new limited-edition flavor release. For the 2019 season, fans will be sipping on Mountain Dew Liberty Brew, a midnight blue-colored soda.

The new drink is described as “50 flavors in one,” and the label features images of eagles and the Statue of Liberty. Soda lovers who have sampled it say it tastes like either grape and berry with a tropical fruit note or Mountain Dew Code Red mixed with Voltage. This LTO is available in bottles and cans.