McDonald’s Will Test New International Menu Items

The pilot will include items from Canada, France, Japan and Mexico.

July 26, 2019

CHICAGO—Next month, McDonald’s will start testing more Worldwide Favorites menu items at less than 100 Connecticut stores, Business Insider reports. The fast-food chain could take the international items national in the United States during summer 2020 amid positive public response. Items include the Carmel Brownie McFlurry (Canada), McChicken McMuffin (Japan), Grand Premium Chicken Sandwich (France) and the Savory Ranch Burger (Mexico).

Last month, McDonald’s introduced international menu items at U.S. locations, including Cheesy Bacon Fries (Australia), Stroopwafel McFlurry (the Netherlands), Tomato-Mozzarella Chicken Sandwich (Canada) and the Grand McExtreme Bacon Burger (Spain). To launch Worldwide Favorites, the chain allowed customers to buy one of the international menu items in foreign currency for one June day.

The Worldwide Favorites are billed as premium products and cost more than traditional menu items. This week, UBS analyst Dennis Geiger predicted that the chain’s Worldwide Favorites would drive U.S. same-store sales.

In June, McDonald’s announced that sales of its all-fresh-meat Quarter Pounders had increased an average of 30%. Meanwhile, franchisees have been asking the chain for a premium chicken sandwich to compete with Chick-fil-A, which is nipping at the fast-food giant’s heels.

Advertisement
Advertisement
Advertisement