CHICAGO—McDonald’s recent decision to serve fresh meat in its quarter-pound burgers is paying off. The chain has announced Quarter Pounder sales initially jumped by more than 50% just a month after the restaurant chain introduced fresh beef in its burgers across the company’s 14,000 U.S. locations back in May 2018, reports The Epoch Times.
“We’re proud that taste and food quality drives sales,” Chris Kempczinski, U.S. president, McDonald’s. “McDonald’s sold 40 million more quarter-pound burgers in Q1 2019 than in Q1 2018.”
Sales of the Quarter Pounder continued to grow at an annual average of 30% throughout the year.
“With the introduction of fresh beef and the promotions, including fresh beef quarter-pound burgers, helping result in a sustained quarter-pound burger sales increase 30% on average throughout the entire first year,” Kempczinski said.
The burger giant introduced specially designed packaging for the fresh beef patties to optimize quality and safeguard against any possible food safety issues. Other upgrades included dedicated kitchen utensils, new refrigerators to maintain safe storage temperatures and an increased internal temperature requirement for cooking the patties.
The chain moved away from frozen beef patties to provide customers with a “hotter and juicier” burger. Fresh beef Quarter Pounders are available in most states, excluding Alaska, Hawaii and U.S. territories. The shift represents the most significant change to McDonald’s since the All-Day Breakfast was introduced in October 2015.