7-Eleven Starts College Fund for 7-11 Baby

The chain pledged $7,111 to the baby born on July 11 at 7:11 p.m., weighing 7 pounds, 11 ounces.

July 24, 2019

ST. LOUIS—It’s a story that seems too unique to be true: This month, a baby girl was born on July 11, at precisely 7:11 p.m., and weighed in at 7 pounds, 11 ounces, CNN reports.

Mom Rachel Langford has been inundated with well-wishes, given J’Aime Brown’s birthday on 7-Eleven Day. Naturally, the chain gave Langford a gift basket stuffed with diapers, bottles and branded 7-Eleven onesies.

But given all the 7s and 11s in J’Aime’s arrival, the chain went a step further and pledged $7,111 to the infant’s college fund. “I was completely shocked,” Langford said. “I kind of just freaked out.”

While the family has enjoyed the attention, Langford said she’s been trying to just settle in with her newborn. “It's hard for anybody to even get a trust fund for their children,” she said. “To get a blessing like that, it just helps a lot.”

Langford reports that J’Aime has been a good baby, eating and sleeping most of the time. “Since the baby’s been here, strangely, we’ve been calm, getting more stuff done,” she said. “We’ve been feeling really good.”