Reynolds Introduces Velo

The spit-free product contains no tobacco leaves or plant matter other than extracted nicotine.

July 10, 2019

WINSTON-SALEM, N.C.–R.J. Reynolds Vapor Co. has introduced Velo, a new spit-free nicotine product, the Winston-Salem Journal reports. Velo has no tobacco leaves or plant matter other than extracted nicotine. Reynolds also sells Camel Snus, a pouch of loose tobacco that users tuck between gum and cheek.

“Velo addresses key adult tobacco consumers’ preferences for choice, convenience and consideration, while providing a flavorful and enjoyable experience,” Reynolds said. The new product is part of the “modern oral portfolio” at British American Tobacco PlC, which owns Reynolds American Inc. Revel nicotine lozenges are also part of that line.

Expanding Velo and Revel “are both evidence that we are serious about accelerating transformation in the modern oral space,” said Shay Mustafa, senior vice president for Reynolds Vapor’s oral business unit. “Once we launch e-commerce, purchases on our site will be restricted to age 21-plus adult tobacco consumers. The marketing content on our website is restricted to consumers who certify they’re age 21-plus adult tobacco consumers. Retail purchases, however, are available to legal-age tobacco consumers, which varies by jurisdiction.”

The Altria Group Inc. has also explored dissolvable tobacco products. In 2017, it submitted a premarket tobacco application for smokeless chewable products under its Verve brand at the U.S. Food & Drug Administration.

“This development is in keeping with tobacco manufacturers’ stated commitment to provide satisfying and vastly safer smoke-free cigarette substitutes,” said Brad Rodu, a professer of medicine at the University of Louisville. “A robust market of e-cigarettes and other vapor products, heat-not-burn tobacco, smokeless tobacco products, such as snus, and nonpharmaceutical nicotine products gives smokers a broad array of quitting options that don’t require nicotine/tobacco abstinence.”