Cumberland Farms Hosts Two 'Pump My Ride' Events

WESTBOROUGH, Mass. -- Cumberland Farms, will host 'Pump My Ride' events at its two Port Orange stores. During the events, the retailer will gift the first 100 SmartPay Check-Link mobile app users with $10 in free gasoline. Current SmartPay members who have the app downloaded to their smartphones are eligible to receive free gas, and those who have a physical card or have yet to enroll still have time to download the SmartPay app via the App Store or Google Play.

The 'Pump My Ride' Port Orange events will take place on January 22 and 23 on a first come, first served basis. All attendees will also have the opportunity to sample Cumberland Farms menu items, including breakfast sandwiches and the brand’s signature Farmhouse Blend coffee.

“Since launching our SmartPay program six years ago, Cumberland Farms has saved members over $100 million in fuel purchases,” said David Heilbronner, director of brand strategy and advertising at Cumberland Farms.

SmartPay saves customers 10 cents on every gallon of gas, every day, at all Cumberland Farms retail locations that sell gas. Free to join and free to use, SmartPay mobile app users can earn their way to free, select in-store menu items, such as pizza and breakfast sandwiches via Clubs that reward users with a free menu item for every ten items purchased. In addition, customers earn a free coffee, fountain drink or bottled water for every 50 gallons of fuel purchased.