DES MOINES, Iowa and ABILENE, Texas—To celebrate the holiday season, Yesway, a convenience store chain in the Midwest and South Central regions of the U.S., is offering customers a holiday gift through its customer loyalty program, Yesway Rewards.
Existing Yesway Rewards members will receive 20 cents off per gallon of fuel with a $5 purchase from today through January 1, 2020, the company said in a press release. The purchase is for food and beverage only and is a one-time use reward.
For customers who are not already members, they may register for Yesway Rewards for the first time during the “Merry Yesmas!” celebration and earn double the usual first reward: a 20-cents-off Fuel Reward.
“Merry Yesmas! is our way of celebrating our loyal customers and thanking them for saying “yes” to Yesway this year," said Derek Gaskins, senior vice president of merchandising and procurement for Yesway. “We hope this special Reward makes our customers’ holidays even brighter.”
During the past four years, Yesway has acquired more than 450 conveniences stores in Iowa, Kansas, Missouri, Nebraska, Texas, New Mexico, Oklahoma, South Dakota, and Wyoming, including most recently, the 304-store Allsup’s Convenience Stores chain.