Mr. Peanut Celebrates National Beer Day

Kraft Heinz and Noon Whistle Brewery create Mr. IPA-Nut, the world’s first peanut-flavored beer.

October 25, 2018

CHICAGO – To celebrate National Beer Day, Kraft Heinz and Noon Whistle Brewery of the Lombard, Illinois, Planters brand have developed Mr. IPA-Nut, the first-ever beer released by Planters, according to a Business Journal report.

Made from Wakatu and Citra hops and honey-roasted peanuts, Mr. IPA-Nut reportedly has a citrus aroma with a hint of peanuts. The bright yellow can features an illustration of the Planters mascot, the monocle-wearing Mr. Peanut, and is available exclusively in Illinois for a limited time starting October 27.

In a consumer survey conducted in July, 64% of men responding agreed that nuts are the best salty snack to pair with their beer.

“Mr. Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA,” said Ashley Tople, marketing director for Planters.