Parkland Fuel, Filld Announce Collaboration

The joint venture will bring app-based mobile fueling to Canadian consumers.

November 16, 2018

CALGARY, Alberta – Parkland Fuel Corporation and Filld Inc., announced this week a new strategic initiative to bring Filld’s mobile fueling service to consumers across Canada, starting in Vancouver, British Columbia.

The collaboration and official launch of Filld’s service in Vancouver come on the heels of Parkland co-leading a $15 million investment into Series B Preferred Shares in the capital of Filld last month. As part of Parkland's investment in Filld, Parkland will be the exclusive supplier of fuel to Filld in Canada, and a preferred supplier of fuel to Filld in the United States.

“Parkland is committed to offering customers choice when interacting with our market-leading brands across the country. As the operator of the Chevron stations in British Columbia, this innovative fuel delivery solution allows customers the opportunity to have quality fuel delivered to them in a safe and reliable manner in addition to filling up at one of our locations,” said Ian White, vice president of strategic marketing for Parkland, in a press release. “We are committed to ensuring motorists have easy access to high-quality fuel products no matter where they are in Vancouver. Together with Filld, we plan to grow this service in major markets across Canada.”

As part of the collaboration, Filld will expand its mobile fueling services to additional Canadian communities throughout 2019, implementing its proven approach when entering new metros—beginning with fleet services, then expanding to offer consumer service once operational efficiency and sufficient density are achieved while ensuring the best, safest customer experience possible.

“We’re thrilled to collaborate with Parkland to provide more fueling options for Canadian residents—now they have more choices and can stop at the gas station, or have fuel delivered at home or work,” said Michael Buhr, CEO and president of Filld. “Parkland has invaluable industry expertise and a strong passion for customer innovation, and we’re excited to work together to expand access to Parkland’s fuel brands.” 

Filld recently announced its entry in the Washington, D.C., market.

In-depth coverage of the on-demand mobile fueling market was featured in the October 2018 issue of NACS Magazine.