Nouria Energy Launches New Concept Store
First location of the new convenience retail brand, nouria, opened in Lewiston, Maine.
Nov 15, 2018
WORCESTER, Mass. – Nouria Energy Corp. has launched a new convenience retail brand called nouria, with the first location opening in Lewiston, Maine. The store is first of its kind in the company, featuring Irving fuel and the newly designed company brands, nouria and café nouria.
The unique brand architecture and offerings of the store, eye-catching, inspiring artwork reflects the retailer’s quest to appeal to younger adults and female consumers. “The in-store design, color scheme, lifestyle and community-inspired graphics; brighter, more spacious layout; a concentration of relevant products such a wide variety of fresh, healthy foods, and new-age beverages—appeals to consumers’ desire to live healthy, balanced lives” said Tony El-Nemr, founder and CEO.
Additionally, the store offers high quality, all-natural meats and poultry, a wide assortment of fresh vegetables, and artisan bread, rolls and desserts that are freshly baked in-store every day. The store’s entire fresh food offerings are designed to provide customers with a one-stop shopping experience that offers them options for grab-and-go foods, snacks and beverages and all of the essentials for creating healthy, fresh take-home meals.
“Recognizing that the shopping experience is a huge point of interest for consumers today and as a means of really inviting customers to relax and enjoy their meals, we have proudly introduced café nouria that features, full-service hot coffee, espresso drinks, iced- coffee, wide variety of pastries, parfaits, fruit cups, beverages breakfast sandwiches, all served in-store or through the drive-thru” said Joe Hamza, COO.
The café area includes 26 seats set against the front windows, offering customers a place to relax and enjoy their meals. Customers looking for delicious, authentic Italian meals are also delighted to find them served by the most sought after Italian food brand in New England, Amato’s. The Amato’s menu consists of wide variety of mouthwatering Italian sandwiches, pizza and salads.
Nouria celebrated the occasion by making a $1,000 donation to the Lewiston Education Fund during the ribbon cutting ceremony.
The company plans to upgrade and rebrand all 118 locations over the next 3 years.
