Internet ‘Hanger’ Gives Fans Lower Snickers Prices

HACKETTSTOWN, N.J. – The Internet has seen its fair share of “hanger” during the holidays as people tweet, snap and post their way through crowded airports, endless checkout lines and awkward dinner conversations. Internet ‘hanger,’ however, has its upside thanks to Snickers and its innovative ‘Hungerithm’ tool.

For the second year in a row and just in time for the holidays, Snickers is bringing back “Hungerithm,” a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time.

“The holidays can be a stressful time for everyone, and the internet reflects the mood of the season,” said Josh Olken, Snickers brand director, in a press release. “‘Hungerithm’ offers a fun way to navigate this time of year with Snickers.”

To track the mood of the internet, as well as lock in the price of a Snickers bar that can be redeemed in the form of a coupon at participating 7-Eleven stores, fans can visit www.Hungerithm.com. In-store signage explains the program to shoppers. The ‘Hungerithm’ promotion began on Nov. 7 and will be live through 11:59 p.m. EST on Dec. 31, 2018.

Originally piloted in Australia 7-Eleven stores to critical acclaim, the algorithm checks social media posts in real time against a list of 3,000-plus commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As ‘hanger’ goes up, the coupon value goes up too.

“Many 7-Eleven customers stop by to treat themselves during a busy day, whether it's after school, taking a break from work or, at this time of year, holiday shopping and activities,” said 7-Eleven Confectionary Senior Manager Andrew Lee.