Customer Loyalty, Marketing Position Circle K Hong Kong for Strong Future

Profits have grown over the past 12 months as well.

May 17, 2018

HONG KONG, China – Circle K Hong Kong is well-placed to meet the future, according to CEO Richard Yeung, Inside Retail Hong Kong reports. The chain is owned by Convenience Retail Asia (CRA).

Yeung, who was named the 2018 Asian Convenience Retailer of the Year, spoke at the NACS Convenience Summit Asia in March about this approach, which includes an O2O business strategy for Circle K Hong Kong and Saint Honore Cake Shop chains. “The strategy has been a resounding success in terms of driving customer engagement, foot traffic and sales,” he told Inside Retail Hong Kong.

Profits rose around 7% (between $183 and $150 million) last year, driven by strong promotions and an effective CRM program. Digital initiatives, such as its O2O CRM programs that increased memberships in its “OK Stamp It” and “Cake Easy” programs, also boosted growth.

The NACS Convenience Summit Asia will be held in Shanghai in March 2019.