Starbucks Steps Up Delivery Service

The coffeehouse chain expands its delivery in the United States via Uber Eats. Starbucks also launched its first virtual store in China.

December 19, 2018

SEATTLE – Customers at more than 2,000 U.S. locations will soon be able to have Starbucks delivered as the coffeehouse chain expands its delivery service with Uber Eats, Chain Store Age reports, Starbucks Delivers, which has been in a pilot program in Miami since September, will be in close to a fourth of the company’s U.S. units this coming spring.
Starbucks is modeling its delivery on its Chinese program, which it offers in partnership with Alibaba’s The Chinese delivery option is available at more than 2,000 stores in 30 Chinese cities. Starbucks also debuted a virtual Starbucks store in China, which integrates digital, Starbucks Delivers, “Say it With Starbucks” social gifting and Starbucks Tmall store.
The virtual store provides multiple services during a single transaction. Customers can place orders via Starbucks Delivers and the system will immediately connect that pickup to a driver from Alibaba’s on-demand platform.
“This new milestone in the Starbucks digital strategy will significantly fuel our capabilities to provide an even more personalized and enticing one-touch digital experience for the Chinese consumer, while extending the accessibility of our digital innovations into the everyday lifestyle rituals of our customers, regardless of time or place,” said Molly Liu, vice president of digital venture for Starbucks China.
Earlier this month, Starbucks opened its first U.S. Arriviamo Bar, a cocktail bar in the Roastery featuring a curated menu of coffee and tea cocktails.