Starbucks Opens Immersive Coffee Destination

The new cocktail bar will serve the company’s rarest coffees and tea drinks.

December 14, 2018

NEW YORK CITY – For the first time in the United States, Starbucks introduces the Arriviamo Bar, a cocktail bar in the Roastery featuring a curated menu of coffee and tea cocktails. Visitors can now enjoy a unique menu of Starbucks Reserve specialty coffee and Teavana tea as well as freshly baked artisanal food from boutique Milanese Princi bakery at the Starbucks Reserve Roastery New York.

Located in the meatpacking district, the New York location marks Starbucks fourth Roastery and second location in the United States. The immersive coffee experience, across nearly 23,000 square feet of retail space, celebrates the heritage of roasting and the craft of coffee. The sights and sounds of coffee’s journey from bean to cup are reflected at every turn in the thoughtfully designed environment. The New York Roastery joins locations in Seattle, Shanghai and Milan with future openings coming to Tokyo and Chicago in 2019.

“We designed the Roastery as the pinnacle experience around all-things-coffee, and there is nothing else like it in the world. With premium coffees, teas, mixology and the iconic Milanese Princi Bakery, it serves as a Starbucks brand amplifier and a platform for future innovation,” said Kevin Johnson, Starbucks CEO, in a press release. “Beverages such as Draft Nitro, Cold Foam and the recent launch of Juniper Latte all began at the Roastery and have since been introduced to Starbucks locations around the world. It is the ultimate Starbucks Experience and an unforgettable way to connect with our customers.”

At its core, Starbucks Reserve Roastery New York is a working coffee roastery, where Starbucks Master Roasters, who have trained for years in the craft of coffee roasting, will be small-batch roasting Starbucks rarest single-origin coffees and blends called Starbucks Reserve. Those coffees then get served fresh at the Roastery or shipped to U.S. Starbucks Reserve stores. That functional purpose, as well as the history of industry and manufacturing in the meatpacking district, is reflected in the design of the space.

“New York is a hub to the world,” said Liz Muller, chief design officer of Starbucks. “It’s an unbelievable place with such history. The meatpacking district has a fantastic history of industry, and the neighborhood has an electric energy; it is alive. We’ve designed a space where the excitement and dynamic activity of the neighborhood is mirrored in the Roastery. We want our customers to come in and feel very inspired.”

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