Hy-Vee Opens New Small-Store Concept

Fast & Fresh features a 10,000 square-foot grocery store, a gas station and a Starbucks with a drive-thru.

December 19, 2018

DAVENPORT, Iowa – Supermarket chain Hy-Vee has opened a smaller format store called Fast & Fresh in Davenport, Iowa, the Quad City Times reports. At 10,000 square feet, the new concept store is more of a convenience store with its gas station and Starbucks with a drive-thru.
“Davenport has been a great Hy-Vee city, and with how busy this intersection is, we expect the store to be full,” said John Griesenbrock regional vice president for Hy-Vee's south-central region. “It's great to have a Starbucks drive-thru here, and customers can pull in quickly on their way home or to work and get a salad, soup or supper for that night. It's going to be ultra-convenient for the busy consumer.”
Fast & Fresh has 14 gas pumps, a scaled down grocery selection that stocks baked goods, frozen foods, dairy, meat, produce and grab-and-go items. Customers can also order a made-to-order wood-oven pizza, sushi, meal kits and take-and-heat meals. A beer, wine and spirits section has a growler craft beer station too.
“It's basically a mini grocery store with all of what you'd consider as convenience store staples, like fountain drinks,” he said. “And it has all of the items really sought after by the consumer. I think everything that matters is under one roof. It's really for people on the go that don't have a lot of time to shop, that want quick meal solutions and quick staple items.”
The Fast & Fresh model is a “great option” for customers in a smaller footprint, Griesenbrock said. “We like that you don't need eight acres of land. You need a much smaller parcel and we're utilizing every square inch to its fullest potential.” Already, Hy-Vee has plans for its second Fast & Fresh for Altoona, Iowa, in 2019.