Hershey Combines Sweet, Salty and Protein Portfolios
The company said the unified U.S. commercial operating model will operate as ONE Hershey.
Mar 23, 2026
The Hershey Company this month announced the launch of ONE Hershey, a “unified U.S. commercial operating model, bringing together its Sweet, Salty and Protein brand portfolios,” the company said in the announcement.
“Our brightest moments come from talented people working together across functions to deliver bold thinking,” said Kirk Tanner, president and CEO of The Hershey Company. “By activating our full portfolio as ONE Hershey, we’re better positioned to meet consumers wherever they are, create more moments of goodness and lead next generation snacking with speed and purpose.”
Hershey said this marks the first time it has “unified its brand power, category strategies and consumer insights under a single integrated structure. The evolution scales the commercial capabilities of its iconic U.S. Confection brands with the speed and agility of its Salty and Protein portfolios.”
Hershey said consumers will see more consumer-led experiences reach shelves across all three categories, while retail partners will “benefit from a single, category-leading Hershey voice across its full portfolio. This means more efficient planning, deeper category expertise and stronger execution across all channels.”
Earlier this year, Hershey rolled out its 2026 Olympic and Paralympic Winter Games campaign, “Hershey's. It's Your Happy Place.”.
The platform featured five U.S. Olympic and Paralympic athletes sharing their stories of finding happiness beyond the podium. For the global event, Hershey also introduced limited-edition chocolate medals with embossed designs and wrapped in gold foil.
Branding Merchandising
