Circle K Renews Minor League Baseball Partnership
The company is the Official Convenience Store of the MiLB for a second season.
Mar 20, 2026
Circle K and Minor League Baseball (MiLB) renewed their national partnership through the 2026 season, extending Circle K’s role as the Official Convenience Store of MiLB, Circle K said in a press release sent to NACS. The 2026 MiLB season begins March 27.
“The renewed agreement follows a successful first year in which Circle K and MiLB partnered to deliver engaging fan experiences at ballparks across the country through in-stadium visibility and game-day activations. The partnership also reached fans through digital and broadcast programming, including MiLB’s Baseball Traveler series presented by Circle K, which offered unique storytelling and on-the-road content to audiences,” Circle K said.
“We are happy to extend and build on our relationship with Minor League Baseball as the league’s official convenience store partner,” said Greg Dean, director of marketing and merchandising, Circle K Global Franchise. “Following last season’s success, we look forward to being part of the excitement and fan experience at MiLB ballparks across the country once again.”
Before the national partnership with MiLB, Circle K’s franchise division sponsored nine individual teams with Diamond Baseball Holdings, which operates more than 40 minor-league teams.
Last season, the reception to the national partnership was extremely positive, Circle K said. “We have local park activations between innings that are very, very well received, and the organic social media exposure that we get from those spots has just been tremendous,” said Greg Dean, director of franchise marketing for Circle K, in the NACS Magazine feature “The C-Store Sports Marketing Playbook.”
Circle K business units worked closely with the individual teams to figure out what between-inning activations would work best, including those that have worked in the past. “It really helps to give that localized feel, rather than feeling very stale,” Dean said. “They could be anything from a Polar Pop drinking contest to a ‘freeze cam’ with our Froster frozen beverage to whatever crazy things these teams come up with.”
Continue reading “The C-Store Sports Marketing Playbook” here.
