A Focus on Brand Strategy
At the NACS Marketing Leadership Program, attendees participate in a robust learning environment.
May 15, 2019
ALEXANDRIA, Va.–Marketing is about way more than developing promotional materials. For convenience store retailers, learning how to strategically market their brand using digital and traditional communication forms can make the difference in today’s competitive marketplace.
At the NACS Marketing Leadership Program, which runs July 21-26 at the Kellogg School of Management at Northwestern University in Evanston, Ill., participants will expand their marketing knowledge. Endowed by Frito Lay, Keurig Dr Pepper and Nielsen, the program gives attendees access to workshops such as:
- Strategic Marketing: Positioning Your Product to Win
- Defining the Customer Experience
- Digital Marketing Insightful Pricing
- Use of Store-level Data Custom Case Team Report-outs to C-Store Panel
- Defining Marketing & Establishing Goals
- Situation Analysis for Informed Decision Making
- Constructing and Deconstructing Communications: The ADPLAN Framework
- The Power of Story: Building Brands, Organizations and Leaders
- Application of ADPLAN Framework
- Whole-Brain Communication
- Building a Powerful Brand Portfolio
- Intro to Building the Case Strategy Presentation
In addition, the program also brings participants together to put into practice what they’re learning in several relevant case studies.
There’s still time to register for the NACS Marketing Leadership Program.
