NACS TruAge™ Gives Demonstrations at the NACS Show
Event attendees experience live on-site demos of the new NACS digital ID-verification solution.
Oct 05, 2021 | 2 min read
CHICAGO—At the NACS Show, attendees can check out the live demonstrations of TruAge™, NACS’ and Connexus’ new digital identification solution that enhances current age-verification systems and protects user privacy.
Attendees can see firsthand this groundbreaking new platform for managing the identification verification process for the sale of age-restricted products.
Anheuser-Busch and Molson Coors Beverage Company are TruAge sponsors. Combined, Anheuser-Busch and Molson Coors Beverage Company represent 18 of the 25 top-selling beers in the U.S., including eight of the top 10 beers.
TruAge also is supported by more than 130 retail companies—including five of the top 10 convenience store chains—that represent 22,000-plus convenience store locations in the United States, plus four industry point-of-sale (POS) providers.
TruAge, developed by NACS and Conexxus, its standards-setting partner, makes the traditional carding experience more convenient and accurate. It addresses age-verification beyond the traditional store register to online ordering, home delivery and curbside pickup, which have grown in popularity during the pandemic.
New pilot tests for TruAge are now underway at Russell’s Convenience stores in Hawaii, and other companies expect to pilot the technology at their stores later this year. TruAge previously had been tested at select liquor stores in Maryland and West Virginia and successfully demoed at the NACS Leadership Forum in May.
“Our initial tests demonstrated that the TruAge solution works and works fast—posting verification that protects the cashier in a fraction of second. These additional tests are designed to pressure-test the convenience features as we move toward both stand-alone app-based solutions as well as solutions that can be folded into existing retailer apps,” said Conexxus Executive Director Gray Taylor. “In both cases, TruAge provides the most effective, convenient solution to date to age verify customers quickly while protecting their privacy,” he said.
TruAge is free to retailers, consumers and POS providers, and its relevant intellectual property will be placed in the public domain—removing significant barriers to adoption. Learn more about the TruAge program and opportunities to participate at www.convenience.org/TruAge.
