TruAge | NACS

From carding to cardless

Faster, simpler, and more secure digital ID verification with TruAge.

BE THE FIRST TO GET ACCESS

One proof-of-age solution for all points of sale

IN STORE

ONLINE

DELIVERY

Checking ID should be simple, safe, and reliable. To speed up the checkout process. Shut down sales to minors. And protect people’s privacy.

TruAge™ unlocks a better experience, on both sides of the counter. Built for any store or brand that sells age-restricted products, TruAge verifies a customer’s age at all points of sale while keeping personal information private.

FOR YOUR BUSINESS

A better process to check ID

Restricts underage access
Faster, frictionless transactions
Works with existing retailer apps

FOR YOUR CUSTOMERS

A better form of ID

No driver’s license scan
Easier purchases on- and offline
Protects personal data

Universally accepted technology

Built for retailers, POS providers, and consumer goods companies

Nationwide rollout

Making digital ID checks a standard capability across all retail channels

Regulatory compliance

One step ahead of changing legal and manufacturer requirements

Consumer privacy

Encrypted, single-use digital tokens protect personal data

Why now?

Manual ID checks leave room for error

New checkpoints for age verification

(Source: IWSR)

Americans want a universal solution

Who’s on board

BACKED BY A GROWING NETWORK OF Sponsors

LOOKING OLD ENOUGH ISN’T ENOUGH.

It’s too easy for those who are too young to purchase age-restricted items. That’s why we’re proud to work with our sponsors to stop the sale and keep products out of underage hands.

120 retailers, 11 POS vendors and counting

representing 22,000 locations

Join Us

Whatever your role, join our national effort to make age-restricted purchases more reliable, secure, and convenient.

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Tech for good

TruAge was developed by NACS, the global trade association that represents the convenience store industry, and Conexxus, its standards-setting partner. The NACS-Conexxus partnership ensures that this free platform is available nationwide and readily adoptible — so stores can sell legal products to verified customers, responsibly.

NACS has a long history of leading efforts to restrict youth access to age-restricted products.

1984-85

Launches “Don’t Drive Drunk” campaign, sending letters from NACS CEO Kerley LeBoeuf to all 50 governors

Wins honorable mention in Best New Ideas from Association Trends

First national press conference to announce “It’s the Law,” a campaign to prevent the illegal sale of alcohol to minors

All retailers receive “I.D.: It’s the Law” program materials

1989

Launches two new training programs: “The Convenience Store Manager Video Training Program” and “It’s the Right Thing to Do”

1990s

Becomes a founding member of the WeCard program

Provided employee training and educational programs to promote responsible retailing

1994

10,000 stores participate in anti-drunk driving program (2nd year running)

Launches “Designated Driver is the Life of the Party” campaign for July 4th

2010

Helps the Prevent All Cigarette Trafficking (PACT) Act get signed into law

Regulates the online sale and delivery of tobacco products

Closed loopholes for minors to acquire tobacco products

2015

Advocates for e-cigarette responsible-selling policy

E-cigarettes should be subjected to the same age-verification procedures as tobacco

2020

Supports the Preventing Online Sales of E-Cigarettes to Children Act

Closed online loophole for e-cigarettes by requiring that the age of the recipient is verified in-person at delivery