ALEXANDRIA, Va. – If you want to consistently outperform the competition, then attend the NACS Marketing Leadership Program at Kellogg to hone your marketing skills. The program will be held July 22-27 at the Kellogg School of Management at Northwestern University in Evanston, Ill.
Organizations that focus on their brand and customer experience have the advantage in today’s competitive marketplace. Designed for senior-level executives in NACS Retail Member companies, the program will assist attendees in reaching specific segments of customers, building their brands, identifying areas of growth, and influencing customer choices.
Also, the program will cover how to disseminate the brand message throughout the store, identify the most attractive customers for your stores, develop a strategic plan, understand the customer experience, use deep customer insight for brand positioning, employ social networks and social media, design distribution channels, create powerful brand messaging, and comprehend internal branding.
Registration is now open for NACS Marketing Leadership Program at Kellogg.