7-Eleven Serves Up Deals for Cinco de Mayo
Plus, the retailer is distributing Selección 7, its new Hispanic-inspired bakery brand.
Apr 29, 2026
7-Eleven Inc. is celebrating Cinco de Mayo with a lineup of limited-time menu offers. On May 5, Laredo Taco Company restaurants are rolling out made-to-order Tex-Mex options, celebratory drinks and catering options at participating 7-Eleven, Speedway and Stripes stores nationwide.
Laredo Taco Company restaurants are offering:
- BOGO burritos: “Customers can buy one burrito, get one free all day. Each burrito packs in rice, refried beans, shredded cheese and a choice of protein and toppings, all wrapped in a warm extra-large flour tortilla.”
- $6 walking taco: “The new, limited-time walking taco blends seasoned ground beef, creamy queso, pico de gallo and crunchy Doritos, served in the chip bag for a convenient, savory on-the-go snack.”
- $3 frozen margaritas: “Customers can enjoy wine-based frozen margaritas in classic lime, strawberry or strawberry lime swirl for the best of both worlds. Small frozen margaritas start at $3, with larger sizes available, including $10 half-gallon servings perfect for sharing with the whole crew.”
- $3 off beer: “At participating stores, 7Rewards and Speedy Rewards members receive $3 off beer options fit for the occasion, including Modelo Especial, Pacifico Clara and Coronita Extra.”
7-Eleven is also rolling out new snacks and bakery items in stores. The 7-Select Spicy Guacamole Tortilla Chips “deliver a kick,” and the retailer is also debuting two Mantecadas or Conchas in chocolate or vanilla for $3. These bakery items are part of Selección 7, 7-Eleven’s new Hispanic-inspired bakery brand.
Hispanics make up about 20% of the United States population today. This culturally diverse, fast-growing segment is a valuable shopper base for convenience stores looking to expand fresh food and snack offerings.
Read more about how Hispanic flavors can attract consumers of all backgrounds and appetites in the NACS Magazine November 2025 story “A Multicultural Opportunity.”