Love’s Named to Newsweek’s ‘Most Trustworthy Companies’ List

The retailer said this is the fourth year in a row it has made the list.

April 23, 2026

Love’s Travel Stops has been included on Newsweek’s list of the Most Trustworthy Companies in America for the fourth year in a row, according to Love’s. Love’s ranked in the top 30.

The ranking was determined through a survey of 25,000 people in the U.S. and was based on customer and employee trust and sentiment towards the brand. Love’s said the honor reflects the strength of the company’s culture and demonstrates Love’s continued commitment to the core values established by late Founder Tom Love.

“When my dad opened our first location 62 years ago, he knew our success would always come down to our core values,” said Jenny Love Meyer, chief culture officer of Love’s. “Those core values, including integrity, are still at the center of how we operate today. When we take care of our team members, they take care of our customers, and it all starts with trust. Whether you’re a consumer looking for a brand you can rely on or someone considering a career with us, we hope this recognition shows that commitment is making a meaningful difference.”

Earlier this month, Love’s opened two new store locations, one in Laurel, Montana, and another in Albuquerque, New Mexico.

The locations have 216 truck parking spaces, four RV hookups, fresh food options, clean restrooms and more, Love’s said. The Albuquerque location sits at one of the Southwest’s most important transportation crossroads, connecting freight routes between the West Coast, Midwest and southern United States, Love’s said.

Both stores also have space for EV chargers allocated to be able to quickly partner with local utility companies and install EV charging stations should there be customer demand.