EG America has “signed an agreement with Neon Marketplace to lease nine retail sites in Massachusetts and Rhode Island, strengthening the company’s brand and market share across New England,” according to a press release sent to NACS.
EG America said the sites, all built between 2020 and 2023, feature contemporary, spacious designs and are strategically located near highways and bustling commercial areas. With EV charging stations and drive-thrus, they “complement the company’s existing stores and add extra value and convenience for guests on the go.”
“Expanding EG America’s network of stores and reinforcing the Cumberland Farms brand aligns with our long-term business objectives and supports our commitment to strategic growth, enhanced guest service and market leadership across the region,” said Russ Colaco, CEO of EG Group. “We look forward to welcoming the current team members of these stores to EG America and continuing to deliver the exceptional value, offers and convenience our guests have come to expect.”
As part of the agreement, EG America is leasing six retail locations in Rhode Island (Portsmouth, Middletown, Warwick, North Providence, East Greenwich and Providence) and three in Massachusetts (Seekonk, Freetown and Quincy).
According to the press release, the sites will be rebranded to Cumberland Farms in the coming weeks and receive support from EG America’s distribution and culinary centers located at the company’s headquarters in Westborough, Massachusetts.
In other recent EG America news, the retailer opened an EV charging station at a Cumberland Farms location in Orange Beach, Alabama, this month. The Alabama Department of Economic and Community Affairs (ADECA) provided funding for the station’s construction as part of its EV infrastructure program, which pays for up to 80% of a station’s construction through grant funding.