ExtraMile Updates Exteriors and Refreshes Branding

The company launched an exterior refresh program and is set to convert 250 sites this year.

May 31, 2024

ExtraMile Convenience Stores, a joint venture between Chevron U.S.A. Inc. and Jacksons Food Stores, is bringing a refreshed, modern exterior look to its c-stores across the network this year.

“This image refresh program is an investment in our franchisees and our consumers—doubling down on our commitment to convenient, modern, clean, inviting and shoppable stores,” said Brian Sardelich, EMCS president. “We are very excited to continue our legacy in the c-store space with more current designs, modern looks, vibrant colors and taking our brand to the next level.”

The brand launched an exterior refresh program in January, with the goal of 250 site conversions this year. When the program is complete, the entire ExtraMile-branded network, which currently includes nearly 1,100 locations, will be sporting the new look.

Notable changes include a new logo and signage, with entryways adorned in dark gray paint to contrast against the ExtraMile logo. Exteriors are off-white with darker trim and wood accents. Even the ExtraMan, the friendly ExtraMile mascot, turned in his costume for a new cape and cowl.

Customers will see the first updated stores in Oregon, Washington, California, Arizona, Utah and Georgia.

The first ExtraMile convenience store just opened in the state of Louisiana, according to a LinkedIn post by Jennifer Black, franchise development specialist at ExtraMile. It is also the first ExtraMile to open with the brand’s new Texaco image.