TXB Expands in Central Texas

The brand built seven stores and modernized five others.

June 14, 2024

TXB is expanding in the central Texas market, with five new locations built in the past three years, two new locations set to open this year and five stores renovated for a modern look.

“It’s been an incredible honor to see TXB growing so rapidly in Central Texas,” said Kevin Smartt, CEO of TXB. “This rebrand is more than just a different logo or name; this is a true reflection of who we are as a company. We’ve become famous for our freshly made, restaurant-quality food items that we prepare on-site, as well as our line of private-label products including salsa, jerky, tea, water, coffee and more. We want our guests to have the absolute best experience every time they visit one of our locations.”

The new stores are located in:

  • Store 63: Bee Cave, Texas, includes EV charging stations.
  • Store 65: Georgetown, Texas, includes EV charging stations.
  • Store 67: Cottonwood Shores, Texas.
  • Store 68: Kyle, Texas, includes EV charging stations.
  • Store 72: Bryan, Texas, includes EV charging stations.
  • Store 73: Bryan, Texas, includes EV charging stations (opening this winter).
  • Store 75: College Station, Texas, (opening next year).

These 5 stores have “all been modernized to reflect the brand's commitment to being the best convenience store in the state:”

  • Store 53: Marble Falls, Texas
  • Store 54: Johnson City, Texas
  • Store 57: Wimberley, Texas
  • Store 62: Spicewood, Texas
  • Store 66: Buchanan Dam, Texas

In addition to freshly made food, TXB locations also offer a new line of non-GMO, locally sourced private-label products. TXB said that it carefully selects high-quality products to showcase the best that Texas has to offer. This is part of the brand’s larger initiative to “Leave ‘Em Better” by “continually providing guests with southern hospitality and superior fresh-made food at an unbeatable value.”

In December 2023, TXB announced that it added more products to its private label line that are locally sourced, manufactured, produced, bottled or bagged in Texas. The new products included drinks, snacks and TXB apparel.