Amazon Closes Last Fresh Pickup Grocery Store

The experiment on how people get groceries finishes its run.

January 05, 2024

Amazon closed the last of its Fresh Pickup facilities in Seattle, Washington, signaling the end of its experiment with a drive-in and drop-off grocery service, reported The Seattle Times.

At the Fresh Pickup sites, customers would place a grocery order online, then schedule a time to pick up their items. Shoppers would receive a notification, drive to the store and wait in a designated pickup parking spot while a grocery worker loaded their bags into the vehicle.

Amazon launched two Fresh Pickup facilities in 2017, one in the Sodo neighborhood in Seattle near Starbucks headquarters and one in Ballard on the busy 15th Avenue corridor, both now closed.

“Like any retailer, we periodically assess our portfolio and make optimization decisions around how we operate,” Amazon spokesperson Jessica Martin said.

Amazon confirmed it had shuttered the Ballard store in January 2023 and the Sodo facility in December. The company still operates more than 40 Fresh grocery stores around the country, including five in Seattle. It runs Amazon Go convenience stores in Seattle, Chicago, San Francisco and New York. Amazon also owns Whole Foods, which it purchased in 2017 for $13.7 billion, reported The Seattle Times.

Amazon also paused its grocery store expansion last year “as it worked to find the right store format that resonated with customers.” As a result of the reevaluation, the company closed some stores and backed out of other leases, The Seattle Times noted.

Check out the video from when NACS visited the Walk-Off Market, powered by Amazon, in T-Mobile Park.