Bojangles Adds 5 More Travel Center Locations

The QSR shared details about its expansion plans with NACS Daily.

February 29, 2024

Bojangles, known for its chicken, biscuits and tea, announced the signing of a multi-unit development agreement to bring five travel center locations to several markets in Texas, including Lorena (Waco), Seguin (San Antonio) and Tyler, the company announced.

“By incorporating nontraditional growth to our expansion strategy, we can introduce Bojangles to much larger audiences and take advantage of the high volume of foot traffic,” said Jim Cannon, chief development officer of Bojangles.

There are currently Bojangles in 17 travel centers to date, with another 42 travel center locations in the development pipeline, Cannon told NACS Daily. The five new locations will be approximately 1,700-2,000 square feet.

“Many customers visiting these locations are traveling and looking for fast, fresh and convenient options on the go, so we have prioritized adapting our strategies,” Cannon said.

The new travel center locations will offer Bojangles’ streamlined menu of boneless chicken offerings to reduce complexities in the kitchen for a quicker guest experience, Cannon said. The prototype features the latest innovations in prepping, cooking and holding food in an ergonomic kitchen layout, he added.

“Due to the increase in popularity and preference for boneless options, we made the move to boneless and began streamlining our operations to meet that consumer demand,” Cannon told NACS Daily.

The five locations are built through Foodster Fusion LLC, a Houston-based franchisee.

According to Bojangles, it is placing an emphasis on nontraditional development in venues such as airports, travel centers, sports stadiums and college campuses.

“Texas remains a priority for our team. We began our expansion strategy in the Lone Star State last year, with our first new restaurant opening in Euless in the greater Dallas-Fort Worth region. We are confident that with Foodster Fusion's resume in the c-store and QSR space across Texas, they will add to the success we’ve been able to achieve,” Cannon said.