Holiday Happenings at 7-Eleven and Pilot J

The companies have announced festive merch collections and campaigns to celebrate the season.

November 15, 2023

7-Eleven launched its newest collection of festive apparel and accessories on its online merchandise shop. According to a company press release, the collection will allow customers to be “decked out from head to (mistle)toe.”

"After some epic 7Collection drops in 2023, we’re closing out the year with new holiday apparel and accessories that will be on every 7-Eleven superfan’s wish list,” said Marissa Jarratt, 7-Eleven executive vice president, chief marketing and sustainability officer. "We curated this collection with all of our brand fans in mind—car accessories for car lovers, beverage holders for Big Gulp and coffee drinkers and new apparel for fashion aficionados. This collection captures the spirit of the season, blending our brand’s iconic style with a touch of holiday magic.”

The collection features a range of unique gifts and home accessories, including:

  • 7-Eleven and Slurpee drink-inspired knit sweaters
  • Gift wrap and bags
  • Beverage accessories
  • Cars of 7-Eleven ornaments
  • 7-Eleven or Slurpee drink-inspired beanies or a red or green cord caps
  • 7Collection e-gift cards, which are redeemable for any and all merchandise available on

7-Eleven also announced its 7Collection Black Friday deals. 7Collection will offer shoppers 25% off all merchandise beginning November 22 through 26. On Cyber Monday, November 27, shoppers who purchase one item online will receive 50% off the second item.

Pilot Flying J is bringing holiday cheer to travelers and professional drivers with its Make the Miles Merry campaign.

Shoppers looking for last-minute and unique gifts will find an array of popular toys, tech gadgets, blankets and travel gear, clothing, tchotchkes and the exclusive Pilot Flying J holiday elf. Back for a limited time are Pilot Flying J’s seasonal coffees, including bourbon pecan, Cinnabon pumpkin spice cappuccino and caramel cold brew.

Adding to the festivities is Pilot Flying J’s Hauliday Giveaway, providing drivers 12 days to win prizes, including Bluetooth headsets, truck gear, gift cards and more exclusive items.

The company is also offering rewards members five cents off every gallon of gas through the myRewards Plus app.