ENID, Okla.—Jiffy Trip opened its first northwest Arkansas store in Siloam Springs in February. The store adds 20 fuel pumps, six tiers of fuel, including E85, and about 40 jobs to Siloam Springs, according to a statement from the convenience retailer.

“There's no better time to open our first site in northwest Arkansas than now,” said Alex Williams, chief operating officer of Jiffy Trip. “With 26 locations throughout northwest Oklahoma, it only made perfect sense, geographically and timing-wise, to open our 27th location in Siloam Springs. The anticipation of our first Siloam Springs location opening has had our store team energized and ready to serve customers quickly and get them back on the road. Jiffy Trip is food-centric, with endless options for our customers. Our customers know what they want, and we want to provide that favorite snack or fountain beverage and top-tier fuel.”

The store includes Jiffy Trip favorites like bean-to-cup coffee machines, and JT's Comfort Kitchen, the retailer’s in-store restaurant, offers homemade menu items like Midwestern favorites meatloaf, chicken fried steak and smoked bologna.

NACS Magazine profiled the retailer in “A New Beginning.” According to the article, Jiffy Trip’s management realized that to stay relevant in today’s competitive marketplace, they needed to take a hard look at every aspect of their operation. “We started going around the country to tour stores from Florida to Pennsylvania, the Midwest and Texas, to discover what the best in class were doing,” said Alex Williams, chief operating officer. Read more about how Jiffy Trip reimagined the way it does business.