Chester’s Chicken Relaunches Its Fried Chicken Sandwich

The chain introduced its original fried chicken sandwich in 2019 at the onset of the “chicken sandwich wars.”

June 01, 2023

BIRMINGHAM, Ala.— Chester's Chicken has released an updated version of its fried chicken sandwich at all locations nationwide. The updated menu item has a new bun, new chicken recipe and new sauce.

"If you love fried chicken sandwiches, prepare to meet the new boss," said Scott Richard, director of culinary innovation, Chester's Chicken. "We're constantly looking at ways to innovate and make our menu even better. We made all the right tweaks to perfect our new fried chicken sandwich and the taste is a knockout we know guests will crave."

The new sandwich includes a marinated and double-breaded whole breast fillet, topped with Chester's award-winning signature sauce and crinkle cut dill pickles, all on a Martin's Famous potato roll. Chester’s says the sandwich is a juicier, crispier, more flavorful version of the chicken sandwich that made Chester's famous.

Chester's introduced its original fried chicken sandwich in 2019 at the onset of the “chicken sandwich wars.” Chester's sold three million chicken sandwiches in 2022.

Last year the brand ran two successful chicken sandwich LTOs: Honey Stung Chicken Sandwich, made with Frank's RedHot Stingin' Honey Garlic Sauce, and the Buffalo Mac Chicken Sandwich, featuring Chester's signature fried chicken tossed in buffalo sauce and topped with a generous scoop of mac and cheese and a slice of white American cheese.

At the beginning of the year, Burger King launched three chicken sandwiches as part of its new International Original Chicken Sandwich lineup. In late November, Popeyes said it was “reigniting the chicken wars” by introducing a breading-free blackened chicken sandwich. The fast-food chain said it took four years to perfect its version of the classic blackening cooking technique, which originated in Louisiana.

See how convenience stores competed in the chicken sandwich wars in the NACS Magazine article “Chicken Sandwich Wars” from 2021.