Unilever Introduces 7 Reese’s Frozen Treats

Also, Mars is launching limited-edition all-female character M&M’S packs.

January 09, 2023

ALEXANDRIA, Va.—Unilever is introducing a new Reese's line of frozen treats. The lineup will be in stores this month and includes seven frozen treat varieties.

"At Reese's we are always inventing new ways for fans to enjoy our iconic combination of chocolate and peanut butter," said Ian Norton, senior director, Reese's brand. "The new Reese's frozen treats are the ultimate sweet and salty, chocolate and peanut butter experience that will quite literally give you chills—not only because they're frozen but because they're just that good."

New products include Reese's Peanut Butter Sandwich, Reese's Peanut Butter Light Ice Cream, Reese's Chocolate Frozen Dairy Dessert, Reese's Mini Pieces Light Ice Cream, Reese's Peanut Butter Frozen Dairy Dessert Bar, Reese's Peanut Butter and Chocolate Cones and the Reese's Peanut Butter Frozen Dessert Cup.

“Partnering with Reese's to launch a brand-new line of frozen treats that have the same swirls of peanut butter, chocolate drizzles and chunks found in America's No. 1 candy is certainly something worth screaming about,” said Russel Lilly, president, Unilever Ice Cream North America. “We're excited to be bringing more Reese's frozen treats to our fans than ever before—giving them exactly the kind of sweet treat they've been looking for.”

Meanwhile, Mars will release its first-ever M&M’S packs with all female M&M'S characters this month. The limited-edition product will feature the Purple, Brown and Green characters on inspirational packaging.

"The M&M'S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong," said Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. "Women all over the world are flipping how they define success and happiness while challenging the status quo, so we're thrilled to be able to recognize and celebrate them—and who better to help us on that mission than our own powerhouse spokescandies Green, Brown and Purple?"

In celebration of the limited-edition packs, M&M'S is supporting organizations that are committed to uplifting and empowering women. One dollar from every pack sold (totaling $500,000) will go toward supporting women via strategic partnerships with She Is The Music and We Are Moving the Needle. Additional donations (totaling $300,000), outside of the limited-edition packs, will be made to Female Founder Collective, Geena Davis Institute On Gender In Media and women who are flipping the status quo, as part of the overall program.

Also, M&M'S is inviting fans to visit www.MMS.com January 5-15 to nominate women in their lives who are flipping the status quo, for the chance to be featured on M&M'S platforms and receive $10,000 grants to further fund their flip. Ten winners will be identified in partnership with the M&M'S FUNd Advisory Council and revealed on International Women's Day.

Additionally, Mars has teamed up with six female creators within the pop culture space to collaborate with the M&M’S female characters. Together they will create original content inspired by each of the female characters.

Last fall, Mars introduced Purple to the M&M’S character lineup—the newest character in 10 years. She is “designed to represent acceptance and inclusivity” and is “known for her earnest self-expression,” according to Mars.