HARIBO Brings Holiday Cheer With New Mix

Sweet & Sour Reindeer is the first holiday treat from the brand that includes a sour twist.

December 14, 2023

HARIBO is celebrating the holiday season with a lineup of treats. The brand introduced a new festive mix, Sweet & Sour Reindeer, now available in-store nationwide. Other fan favorites including Holiday-Edition Goldbears and Candy Cane Gummies will also be returning to stores.

"There is nothing better than the holiday season and celebrating with playful new treats. We know consumers love variety and the mix of sweet and sour gummies in one bag, so we wanted to excite them by taking their holiday snacking to a whole new level of flavor and fun," said Hannah Curlee, senior associate brand manager, HARIBO of America, Inc. "Whether enjoyed with family and friends straight from the bag, given as stocking stuffers or in goodie bags or used to garnish your holiday spread, Sweet & Sour Reindeer will bring childlike happiness to the season."

Sweet & Sour Reindeer is HARIBO's first-ever holiday product that includes a sour twist. The new offering is mixed with six flavors: sour lemon, sour strawberry, sour orange, sweet apple, sweet cherry and sweet blueberry.

"HARIBO gummies have become a cherished part of holiday traditions, spreading joy and the festive spirit to consumers of all ages," said Seth Klugherz, vice president of marketing, HARIBO of America, Inc.

Ferraro also debuted new seasonal offerings and brought back fan favorites, including chocolate, cookies, mints, candies and spreads.