Maverik, Bureau of Land Management Team Up to Prevent Wildfires

“Spark Safety, Not Wildfires” PSAs will play on the forecourt and inside nearly 400 stores in the West.

May 13, 2022

BLM Firefighter Looks at Spark Safety Ad in Maverik Store

SALT LAKE CITY—Maverik — Adventure’s First Stop and the Bureau of Land Management (BLM) this week launched a regional partnership to raise awareness about fire prevention to reduce human-caused wildfires.

Coinciding with Wildfire Awareness Month, nearly 400 Maverik stores across 12 Western states will play educational fire safety awareness videos on Maverik’s fuel pumps and in-store TV screens plus social media channels. Customers who purchase a firewood bundle also will receive a set of campfire safety tips.

The aim of the “Spark Safety, Not Wildfires” campaign is to provide simple, yet effective tools for public lands users, which they’ll see as they stop to fuel up for the next adventure. Messaging will remind adventure seekers to check trailer chains, avoid dry grass and choosing a suitable target shooting location.

Chuck Maggelet, Maverik president and chief adventure guide, kicked off the initiative this week during a press event in Reno, Nevada, with Jon Raby, BLM Nevada state director and interagency fire personnel. Also joining in the effort are the Nevada Department of Forestry, U.S. Forest Service – Humboldt – Toiyabe National Forest, and the Reno Fire Department.

During the next three years, the “Spark Safety, Not Wildfires” partnership will focus on the most frequent human-caused wildfire ignitions and how they can be prevented, with the overall goal of reducing these costly disasters.

Humans cause an average of 80% of all wildland fires on BLM public lands, and a majority of all wildland fires in Nevada. These wildfires threaten people, homes and natural resources—and firefighters risk their lives to suppress these preventable incidents. To thwart these damaging human-caused wildfires, the BLM and Maverik will continue to educate the public on fire prevention.

Visit NACS’s Disaster and Emergency Preparedness page for resources on wildfire prevention, hurricanes and more.