CHICAGO—McDonald’s has announced it is adding “menu hacks” to its food offerings. The fast-food chain is adding four fan-inspired hacks and will available starting Jan. 31 for a limited time.
Customers can order the hacks by their names, and the chain gives customers what they need to create the menu hack.
The hacks are Surf + Turf, which is a double cheeseburger stacked on top a Filet-O-Fish sandwich; a Crunchy Double—a double cheeseburger with added Chicken McNuggets and barbeque sauce; a Hash Brown McMuffin, which is a hash brown inside a Sausage McMuffin with Egg; and the Land, Air & Sea—a stacked Big Mac, McChicken and Filet-O-Fish.
The Surf + Turf is only available through the McDonald’s app.
“From Hip-Hop icons to Christmas queens, everyone has a unique go-to McDonald's order, including our everyday customers,” Jennifer Healan, the company's vice president of marketing, brand content and engagement, said in a statement. “This campaign shows that it has never been ‘our menu’ – the menu belongs to our fans.”
McDonald’s went to TikTok to hint about the hacks. The chain is also working with popular TikTok food influencers who will share ordering tips in new TV commercials premiering nationwide Jan. 31.
The fast-food chain will have deals surrounding three of the hacks, promoting its digital platform and its white-label delivery partnership with Uber Eats.
- From Monday through Feb. 27, customers can order the Surf + Turf on the McDonald’s app to get a free order of medium fries and a medium soft drink. The offer can be used once per day, but downloading the app and registering is required.
- Between Monday and Feb. 6, customers who order $15 or more on Uber Eats during breakfast hours receive a free Hash Brown McMuffin. Customers who spend $20 or more on Uber Eats the rest of the day can get a free Crunchy Double through Feb. 6.
In November, McDonald’s negotiated new partnerships
with DoorDash and Uber for its McDelivery program. The new deals allow customers to order via the McDonald’s app with DoorDash and Uber fulfilling the orders, allowing McDonald’s to receive customer data to further customize orders. One of the biggest drawbacks to partnering with third-party delivery services
is limited access to customer data.