Burger King Tests Meatless Chicken Nuggets

Customers in select markets will be able to try Impossible Chicken nuggets.

October 07, 2021

Impossible Foods Plant-Based Chicken Nuggets

NEW YORK—Burger King is testing a meatless chicken offering by using Impossible Food’s Chicken Nuggets in select markets beginning Oct. 11, reports CNN. Impossible Foods recently released its meatless chicken nuggets in restaurants and supermarkets.

The test markets include Des Moines, Boston and Miami. Customers in those locations can indulge in eight-pieces of plant-based nuggets made by Impossible Foods for a limited time.

Burger King is the first fast-food restaurant to test Impossible Foods’ chicken nuggets. Earlier this year, Panda Express tested a meatless orange chicken dish made with Beyond Meat’s plant-based chicken. KFC also tested a plant-based chicken option with Beyond Meat last summer.

In 2019, Burger King partnered with Impossible Meats to offer the Impossible Whopper nationwide after a successful test in St. Louis. The restaurants that participated in the pilot had an 18.5% uptick in traffic during the April pilot.

Ninety percent of consumers who eat plant-based meat alternatives also eat meat and dairy, says CNBC, and consumption of faux meat is up over the past two years. Plant-based protein shipments from distributors to restaurants increased more than 60% year-over-year in April 2021.

NACS Magazine explored how meatless options, including meat, dairy and snack products, are attracting health-focused customers to c-stores. NACS Daily reported that the chicken sandwich wars are moving to a new battleground, and the latest skirmish is all about plant-based chicken.