ALEXANDRIA, Va.—Gen Z is LinkedIn’s fastest growing audience, reports Search Engine Journal, with 78 million Gen Z’ers on LinkedIn.
A new report by LinkedIn finds that Gen Z workers will account for 27% of the workforce by 2025, and that 54% of them are considering quitting their jobs to find something better. This compares with 41% of the global workforce that is considering resignation. As of September 2021, job transitions for Gen Z are up 80% year over year.
Gen Z is now the most mobile segment of the workforce, eclipsing millennials, reports LinkedIn:
- 71% of Gen Z’ers spend more than an hour on social media every day.
- 63% visit LinkedIn more than once a week.
- 74% say they spend their free time online.
- 66% report using multiple connected devices at a time.
- 75% say they use their smartphone more often than computers or other devices.
- Gen Z’s daily social media use is almost an hour longer than the average millennial.
Here’s how LinkedIn recommends employers and marketers reach this generation and build a lasting connection:
- Gen Z overwhelmingly prefers mobile devices over others, so mobile interactions must be priority.
- Gen Z wants a collaborative leader, rather than a controller, commander or director.
- Interactive content is the best way to reach Gen Z, as this generation wants to control the content they consume. Over half would like to control the plot of what they’re streaming.
- Top current and fastest growing skills for Gen Z are “easily adaptable,” “creativity skills” and “presentation skills.”
According to the New York Times, Gen Z is not afraid to ask for what they want, and that boldness isn’t limited to their personal lives—in an interview, young people will ask for flexible work hours and ample time off for their mental health, and they’ll ask you to pay them more without batting an eye. If you’re not sure what Gen Z wants out of you as an employer, just ask—this generation is not afraid to speak their mind.
If you are targeting Gen Z for your business, then TikTok is the way to get in front of them, according to Social Media Examiner. A recent report from TikTok found that 72% of consumers find shopping on social media platforms convenient. Success on TikTok relies on a multifaceted, multilayered strategy, as well as posting TikTok videos at least few times a week, possibly a couple of times a day or more. Here are four steps to creating TikTok content that will help you achieve your business goals.
With a generation that is so mobile focused, social media is a powerful tool for employers, but LinkedIn isn’t the only player in the HR space. Instagram, Facebook, Twitter, TikTok and YouTube are formidable players in the social media career space, and job seekers are using these platforms to showcase their work if they’re in a creative field, such as animation and posting video resumes of themselves. Younger generations, especially Gen Zs, are watching companies’ social media accounts and using them as a factor in deciding whether or not they want to work for them.
To help convenience retailers attract and retain top-notch people, NACS partnered with the nonprofit Good Jobs Institute in January 2020 to bring the Good Jobs Strategy to the industry.
A recent NACS webinar explored how retailers can attract and hire team members today and in the future. From virtual hiring to job shadowing, retailers are employing a host of ways to find and connect with potential workers. NACS Magazine explored how convenience stores are finding success in hiring in “Are You Ready for a Gen Z Workforce?” in the September 2021 issue.