Sheetz Aims To Be 1st C-Store Chain to Accept Bitcoin

The retailer is partnering with Flexa and NCR to enable digital currency payments this summer.

May 28, 2021

ALTOONA, Pa.—Sheetz said it plans to enable digital currency payments via Flexa inside the store using bitcoin, ether, litecoin, dogecoin and other digital currencies at select locations this summer, with fuel pump payments to follow later this year.

“Above all else, our mission at Sheetz is to continue providing our customers with the ultimate one-stop-shop where they can refuel their car and refresh their body. As a result, we are constantly innovating and exploring new offerings to truly give our customers what they want, when they want it, 24/7/365—that includes accepting many forms of payment. We're very excited to be working with Flexa to roll out support for cryptocurrencies and other types of digital assets at our stores,” said Linda Smith, payments manager for Sheetz, in a press release.

Sheetz customers also will have the option to link their My Sheetz Rewardz loyalty account when paying with Flexa-enabled apps. Sheetz will begin accepting digital currencies using Flexa's instant, scalable and climate-neutral payments technology at select Sheetz Cafe Stores later this summer, with a planned rollout later in the year for acceptance at Sheetz’s fuel pumps, too.

“With interest in digital currencies reaching all-time highs, it's easy to lose sight of the fact that there are real, tangible benefits for the merchants who accept them—not only reduced fraud and cost savings but also a better and more mobile customer experience,” said Trevor Filter, co-founder of Flexa.

To seamlessly enable Flexa's instant, fraud-proof authorization process for digital currency payments, Sheetz turned to its relationship with NCR, its point-of-sale technology partner.

“Connecting through the existing POS solution to the NCR payment gateway enables retailers to quickly integrate new solutions making it easy to introduce new innovations enabled by digital currencies. Retailers benefit through increased loyalty, lower transaction fees and reduced fraud while improving convenience and choice for shoppers,” said Tim Vanderham, chief technology officer of NCR.

This isn’t the first time Sheetz has dabbled in bitcoin. In July 2019, the chain experimented with bitcoin ATMs at five stores in Pennsylvania and one in North Carolina.