Sheetz, Kwik Trip Get Crafty With Beer

Strawberry and banana milkshake beer is coming to Sheetz, while Kwik Trip re-releases its Hot Spot Hazy IPA.

May 26, 2021

ALEXANDRIA, Va.—Sheetz is releasing its largest scale limited-edition craft beer to date: Project I Scream, Brew Scream, in partnership with Goose Island Beer Company. The convenience retailer bills the strawberry and banana milkshake IPA as perfect on a hot day or poured over vanilla ice cream.

Available at 489 Sheetz stores across Pennsylvania, Maryland, North Carolina, Ohio and Virginia, Project I Scream, Brew Scream goes on sale at 4 p.m. EST on Friday, May 28. Each store will carry about 30 four-packs and will be available while supplies last. Sheetz warns that it won’t restock the beer when it sells out.

Brewed with Sheetz Bros. strawberry and banana puree, the new milkshake IPA is a light and fruity beer with a kiss of hop to balance the strawberry sweetness. The four-packs of 16-ounce cans of Project I Scream, Brew Scream will retail for $7.99.

“We are thrilled to partner with the Goose Island Beer Company, one of the most successful breweries in the entire country, to create this delicious milkshake beer for our customers,” said Ryan Sheetz, vice president of marketing and brand at Sheetz, in a press release. “These last 14 months have been tough for all of us, and as things start to improve in our communities, we’re hopeful this beer can lift the spirits of our customers as we embark on an exciting summer season.”

Meanwhile, after a successful launch in the early days of the pandemic in 2020, Kwik Trip has once again teamed up with Karben4 Brewing to bring back the Hot Spot Hazy IPA, just in time for the warm summer days ahead. The beer is now available in 4-packs at Kwik Trip stores.

The re-release of Hot Spot Hazy IPA continues the partnership between Kwik Trip and Karben4, which also includes this past winter’s Urge Tracker peanut butter stout and the 2019 release of Glazer Bean, a doughnut and coffee-inspired beer. Zak Koga, owner of Karben4, considers the Hot Spot Hazy to be among the best IPA beers that his brewery has ever produced.

“We had great feedback on Hot Spot during its first release,” said Koga in a press release. “Many of our fans, our team, and our families claim it as their favorite K4 beer and have been asking us regularly when or if we will bring it back. I am thrilled to be able to make all of those people happy today with its re-release into the world.”

Read more about c-store collaborations with local brewers in “Tapping In” in the May issue of NACS Magazine.

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