MADISON, Wisc.–Kwik Trip is expanding its La Crosse, Wisconsin, campus to accommodate its growth in food production and staffing, according to the Wisconsin Economic Development Corporation (WEDC).
“Kwik Trip is a Wisconsin success story,” said Missy Hughes, secretary and CEO of WEDC. “While most of us are familiar with Kwik Trip for its retail operations, the company continues to grow its manufacturing and supply chain base in our state, which is creating hundreds of jobs and new investments even faster than anyone could have anticipated.”
Kwik Trip, which operates 456 stores in Wisconsin, was awarded up to $21 million in tax credits in 2017 for its expansion. At that time, the company anticipated hiring at least 329 new workers and investing at least $309 million in the project, and WEDC created an Enterprise Zone to assist with that growth.
The WEDC notes that so far, Kwik Trip has created 527 jobs and spent more than $230 million in capital investment, which is higher than anticipated, but because Kwik Trip is exceeding the goals of its Enterprise Zone, the WEDC board recently voted to amend Kwik Trip’s contract to make them eligible for an additional $5 million in tax credits.
“Our work with WEDC has helped Kwik Trip’s growth and ability to provide excellent job opportunities. The strong demand for our products has allowed us to expand even more than originally planned,” said John McHugh, director of public relations for Kwik Trip.
Kwik Trip is now forecasting that the project will create 662 new full-time jobs and a capital investment of more than $378 million, which does not include jobs or investment at its convenience stores.
During the COVID-19 pandemic, Kwik Trip accelerated some of the work on its support center and commissary campus to meet growing consumer demand for some of its food products. The company is planning to expand several of its La Crosse facilities to continue to grow.
Kwik Trip is a family-owned company that serves customers in Wisconsin, Minnesota, Illinois and Iowa with 768 convenience stores and produces more than 80% of the products sold in its stores, supplied by its own commissary, bakery, dairy and distribution center located in La Crosse.
Meanwhile, Kwik Trip is planning to enter Michigan with its first store planned for the Ironwood market.
Ironwood Community Development Director Tom Bergman told TV6 that the new Kwik Trip store will be new construction with a 10-dispenser fuel island. The store will be open 24/7 and carry fresh meat, produce and bakery items.
“[Kwik Trip] definitely offers a unique asset to the community,” said Bergman.