MILFORD, Conn.—Subway is recasting its menu and updating its digital ordering capabilities to improve the guest experience in what the sandwich chain is billing as its largest menu update in its history.
On Monday, July 12, more than 10,000 Subway restaurants across the U.S. will close at 6 p.m. local time to take a “Refresh Break” and prepare for the launch of Eat Fresh Refresh on July 13. The initiative includes more than 20 menu updates and 11 new and improved ingredients, the chain said.
On July 13, participating Subway stores are slated to give away up to one million free subs between 10 a.m. and noon local time. Consumers will receive a free six-inch new Turkey Cali Fresh sub upon request.
The new menu includes deli-thin sliced ham and turkey, hickory-smoked bacon, smashed avocado, artisan BelGioioso Fresh Mozzarella and tangy MVP Parmesan Vinaigrette. Offerings also will include two new fresh-baked breads, Artisan Italian and Hearty Multigrain, which were created with the assistance of world-class bakers.
“Subway has been serving freshly made, customizable and better-for-you sandwiches for more than 50 years, and we wanted to give our guests more new and improved flavors,” said Trevor Haynes, president, North America, Subway. “Our new culinary team is delivering monumental updates to the entire core menu.”
To make ordering easier, customers can now place orders through Subway.com or the chain’s updated app, which features a new dashboard, improved ordering flow and insight into out-of-stock items. Further updates are planned for later this year. In addition, Subway is rolling out Subway Delivery in select area using third-party delivery partners.
Subway restaurants, many of which are located in convenience stores, are owned by more than 21,000 franchisees in more than 100 countries.
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