Some Retailers Turn to TikTok to Fill Open Positions

Shopify, Chipotle, Target and WWE are some of the companies using video resumes to find workers. 

July 21, 2021

TikTok App

CULVER CITY, Calif.—More companies are turning to TikTok and its pilot TikTok Resumes program to find Gen Z employees, CNBC reports. As retailers continue to hunt for workers in a tight labor market, WWE, Shopify, Target and Chipotle are among the companies using the program, which allows candidates to upload video resumes to the platform.

For Chipotle, trying video resumes on TikTok made sense, given the Mexican chain’s 1.6 million TikTok followers, said Marissa Andrada, the chief people officer for Chipotle. “We have a crazy brand following, and it’s always great to see what fan videos are about,” she said. “TikTok Resumes is a way to engage with them in a way they already like to connect with us.”

Retailers and restaurants are pulling out all the stops to fill open positions as the country opens up and more people eat out and visit stores in person. Chipotle, for example, held a coast-to-coast career day on July 15 at every U.S. restaurant to hire 15,000 employees.

Denny’s recently attempted to hire 20,000 restaurant-level workers at locations across the country via its “America’s Diner Hiring Tour.” A Denny’s food truck traveled historic Route 66 for a week, stopping to give out free pancake breakfasts to those who filled out an application.

Convenience retailers can find the latest industry data, trends and best practices on compensation, benefits, recruitment and turnover in the NACS State of the Industry Compensation Report of 2020 Data.

To help convenience retailers attract and retain top-notch people, NACS partnered with the nonprofit Good Jobs Institute in January 2020 to bring the Good Jobs Strategy to the industry. The Good Jobs Strategy, which is a combination of investment in people and smart operating choices, increases employee productivity, motivation and contribution all while promoting operational excellence. Case studies show that implementing the Good Jobs Strategy can grow a business and increase customer loyalty.

Retailers can access the Good Jobs Calculator, designed exclusively for NACS and the convenience industry. This tool allows retailers to use their own data and customized assumptions about the amount of improvement or uplift achievable, and executives can run scenarios on the bottom-line impact of a Good Jobs system.