PHILADELPHIA—For Philly-area residents, Wawa, the Mid-Atlantic chain, is as comfortable as a broken-in shoe. Now the c-store retailer has inspired the creation of a new sneaker, and 10 lucky Wawa fans will each win a pair, the company announced.
This week, the Delaware-County based retailer announced it’s releasing a limited-edition Wawa sneaker in collaboration with Philadelphia-based sneaker designer and manufacturer Garrixon. But not everyone one who wants a pair can get one. The shoes are only available through an end-of-summer social media giveaway dubbed the #WawaRun Gear Sweepstakes.
The sneaker is a classic Nike Air Max 90 running shoe, updated with Wawa-inspired colors and graphics. The red-and-white kicks with blue laces feature the flying-goose pattern from Wawa hoagie wrappers and the words “Wawa Run” along the side. The 10 lucky winners will receive their made-to-order footwear in a “custom hoagie inspired shoebox” that will include a Wawa gift card. Another fun feature is an extra set of shoelaces inside of a small condiment to-go container like the ones Wawa uses for its sides.
Other Wawa-branded merchandise up for grabs in the sweepstakes includes custom tents, coolers and cameras.
“At Wawa, we pride ourselves on fueling the day of so many customers throughout the markets we serve, and this fun giveaway provides one additional way to bring happiness to customers who want to make a #WawaRun in style,” said Todd Miller Sr., director of brand strategy and experience, Wawa. “We know how excited customers get about the chance to win Wawa gear, and we hope this is a fun summer contest that our communities love.”
This isn’t Wawa’s first foray into footwear. The company already has a line of flip flops, including a Hoagiefest-branded pair.
To enter the #WawaRun Gear Sweepstakes, fans must follow Wawa’s Instagram page (@Wawa) between Tuesday, Aug. 24 and Monday, Aug. 30, and keep a lookout for designated posts. Then they should comment on those posts with the hashtag #sweepstakes and share the post to their own Instagram story.
Don’t forget to register to attend the 2021 NACS Show October 5-8, at McCormick Place in Chicago and take advantage of the education sessions on marketing in 2021 and beyond, including the sessions Meeting Consumers Where They Are—Everywhere and 4 Ways to Stand Out as a Small Operator: Tips From the Gas Station Gourmet on October 5.