Singapore C-Store Engages the 5 Senses

The new outlet is the city-state’s first cashierless store.

April 15, 2021


SINGAPORE—Pick&Go, a convenience chain in Singapore, has opened an unmanned outlet in an AI-powered space called My Village, which houses a collection of retail brands in one location, according to

The 3,000-square-foot outlet is located inside the National University of Singapore to provide a cashier-less, checkout-free shopping experience. The space was designed to give shoppers a multi-sensorial experience, engaging the five senses. 

The store displays media collateral of the various businesses in My Village through Prism+. At the same time, Scent by Six uses “fragrance intelligence” to uplift moods and heighten the shopping experience. Soon My Village will house a bakery, café and bubble tea store. 

“During the COVID-19 pandemic, many local businesses were forced to operate digitally. As the situation gets better this year, we see My Village as a platform for local companies to explore new products and concepts, and for shoppers to experience them as brick-and-mortar retail stages an impactful comeback,” said Alex Ng, founder of Pick&Go.

Pick&Go is the first AI unmanned convenience store in the country and was founded in 2019. The chain now has three outlets. By the end of the year, My Village store is expected to feature about 50 local brands.

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